Agentic Search

Search as a phenomenon has been key to online human behavior for almost 3 decades, and while it may happen in the background now, the quest for pulling something up and having it in your fingertips is not going away. When searching for facts, humans need clear, concise answers quickly. With Agentic Search, that interaction could expand to create a Curb your enthusiasm moment of “stop and chat”, where people have to wonder if there’s indeed going to be an expanded follow up to a simple question of “What’s the capital of France?” that they need to wait for. The follow up at the tail of every Google AI mode answer or a ChatGPT interaction is akin to a teaser to the next video in a feed and the area where ad monetization could play a key role. And while this is great for business, it could re-create some of the doom-scrolling challenges of the past with social media addiction and attention grab. Agentic “everything” is probably the way forward, but searching for facts should be a quick endeavor, and I hope that it stays that way.